“Sell the Benefits” of your product
and services with signage, not the features. The graphic “look”
must be consistent in all branch locations with a direct relationship
to advertising, thus bringing your merchandising message to the
physical space- where products are sold.
Merchandising Product Displays"
not only sells a product, it sells ideas relating to activities
and life styles in order to promote sales. When your displays are
implemented effectively, they project drama, versatility, and practicality
to your customers. This creates awareness and the desire to purchase.
When investing in your banks’ image, every
detail should reinforce the products and services you sell to
the clients who buy them. New interior finishes and their applications
should attract your customers’ attention, generate trust,
and create a comfortable atmosphere for financial transactions
Retail Banking Portfolio...